Digital platform for the high-quality and automated presentation of product performance for advertising customers
PERFORMANCE
Objective
The client needed a marketing platform for the high-quality and contemporary presentation of its product performance. Advertising customers needed to be able to view relevant performance figures for the advertising services they had booked in self-service.
It was important that the results were presented to a very high standard and that the data shown was up to date.
The maintenance of performance data should be automated as far as possible via API in order to minimize the time required for administration.
How we create added value
The marketing platform was implemented in an agile process in close cooperation with the customer in several stages, and further features are continuously being added.
By using the platform, the customer saves time compared to the manual production of reports and at the same time can offer end customers a higher quality of service.
Deep integration with google and Meta APIs enable live data from the social platforms as well as the display of individual posts directly in the marketing platform.
The platform was implemented on the basis of Laravel and WordPress.